Korail to launch hallyu-themed train for overseas fans
The Korea Railroad Corporation said it will operate a hallyu-themed train that will take overseas fans of K-pop to tourist destinations in Korea. The state rail company said it will develop programs for overseas K-pop fans with SM Entertainment, which manages TVXQ, EXO and Girls’ Generation. Korail and SM Entertainment signed a memorandum of understanding for the development of a “hallyu tourism program” on Monday. On the same day, Korail ran a train trip with TVXQ members and 250 of their fans from Korea, China, Thailand, Singapore and more to the southern provinces in celebration of the group’s 10th anniversary.
Source:The Korea Herald [2014-03-28]